The article discusses the resurgence in the sales of second-hand fur coats in Sweden, indicating a shift in societal attitudes towards fur fashion amid a so-called 'post-woke' era. Historically, fur was utilized for warmth and later became a symbol of luxury and status; however, during the early 2000s, there was a notable decline in fur demand due to ethical concerns, leading many fashion houses to cease production. In stark contrast, recent reports from second-hand retailers reveal a booming interest in vintage fur, with sales rising dramatically compared to five years ago.

Petronella, a shop owner, notes a significant change, highlighting that sales of fur coats from second-hand stores have drastically increased, with January witnessing a 40% rise in vintage fur sales compared to the previous year. Additionally, the average price for these items has reportedly doubled, reflecting not only a growth in demand but also a shift in perceptions regarding the acceptance of fur in fashion circles. This increase in sales is echoed by statistics from auction sites such as Tradera, which corroborate the rise in popularity and prices of vintage fur products.

The article raises questions about the social acceptance of fur in contemporary fashion, suggesting that the previous stigma may be fading, allowing for a resurgence of fur as a viable fashion choice. As the second-hand market capitalizes on this trend, consumers seem to be reconciling past ethical concerns with the allure and nostalgia associated with vintage fur garments. Thus, the selling power of second-hand fur may signify an evolving narrative about style, ethics, and sustainability in fashion.