In São Paulo, innovative Carnival blocks designed for babies and seniors have become a profitable venture, attracting around 10,000 participants with tailored amenities.
In recent years, the Carnival in Brazil has found new ways to include everyone from infants to seniors, reflecting a more inclusive celebration. In São Paulo, businessman Diogo Rios initiated a unique Carnival block after adapting a crib to take his 11-month-old son to the festivities, which garnered significant attention online. This led to the establishment of a specially designed block for very young children, allowing families to participate in the joy of Carnival safely and comfortably.
The event now sees around 10,000 attendees and prioritizes the comfort and safety of its youngest participants, offering facilities such as diaper changing areas, breastfeeding spaces, controlled sound volumes, identification wristbands, and shaded zones. This thoughtful construction not only enhances the Carnival experience for families but also symbolizes a shift in how traditional celebrations can embrace a wider demographic.
With an initial investment of R$ 150,000, the block has successfully generated revenue through sponsorship deals and partnerships with companies in the baby products industry. As Carnival continues to evolve, this trend of inclusivity highlights a significant business opportunity, showcasing that with creativity and foresight, there are avenues for both enjoyment and profit within the festive landscape of Brazil’s most beloved celebration.
