On February 14th, Bruno Mars acknowledged Valentine’s Day, which is celebrated in the United States, by wishing his followers a 'Happy Valentine's Day' and notably including a photo of Reginaldo Rossi in his post. This choice caught attention as both the American artist and the Brazilian 'king of brega' have been frequently compared on Brazilian social media due to their physical resemblance and similar romantic musical styles. Mars' gesture was interpreted by fans as a nuanced acknowledgment of his Brazilian audience, especially considering his previous concerts in various Brazilian cities.

The photo of Rossi, who is celebrated in Brazil for his romantic ballads, drew significant attention among followers who remarked on the similarities between the two artists. Such comparisons have become a recurring theme, especially in light of Mars’ recent performances in Brazil, where he made efforts to connect with the local culture, including speaking Portuguese and engaging with fans. The online discourse surrounding the post highlights the blending of cultural appreciation and fan identity in the increasingly global music scene.

Mars’ relationship with his Brazilian audience extends beyond music, as evidenced by his heartfelt interactions during his month-long tour in Brazil in 2024, where he charmed crowds in major cities like Rio de Janeiro and São Paulo. This latest social media exchange further cements his popularity in Brazil, illustrating how artists can bridge cultural divides and engage with international audiences, fostering a sense of shared identity through humor and admiration in the music industry.