Feb 15 • 00:00 UTC 🇮🇹 Italy La Repubblica

Snow at a price of gold, once upon a time the white week

The article discusses the declining trend of traditional week-long ski holidays in Italy due to economic, social, and environmental factors.

In the Italian mountain ranges, the traditional 'white week' for skiing has seen a significant decline, as economic pressures and changing social dynamics alter the landscape of winter sports. Once standard, the classic week on the slopes has transformed into a fleeting experience due to shorter stays and increased costs associated with skiing. This shift is reflected in the reduced time spent on the slopes and the escalating prices that have made the once popular ski holidays less accessible to many.

Moreover, the availability of snow has become a pressing concern, alongside the efforts to reach the ski areas, which are often marred by logistical challenges. Skiers are finding it increasingly difficult not only to afford a full week trip but also to enjoy the expected conditions, as climate change has made reliable snowfall less predictable. This reality is affecting not just the skiers' choices, but also the regional economies that rely heavily on winter tourism.

The article suggests that the future of skiing in Italy may require a reimagining of what winter holidays look like, with potential shifts toward shorter or more flexible stays that cater to current economic realities and environmental sustainability. The implications of this shift could redefine tourist interactions with the majestic Italian Alps and Appennines, placing greater emphasis on accessibility and sustainable practices in winter sports.

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