The Italian Democratic Party (PD) has recently come under fire for its campaign tactics ahead of a referendum on judicial reform. In an attempt to encourage voters to reject the proposed changes, the PD utilized the image of curling bronze medalists Amos Mosaner and Stefania Constantini in their promotional materials. However, this move backfired spectacularly as both athletes expressed their disapproval, with Mosaner vehemently denying any permission for the use of his likeness and calling for the removal of the related video.

Following the controversy, the President of the Italian National Olympic Committee (CONI), Luciano Buonfiglio, voiced his astonishment at the decision to feature athletes in a politically charged environment. The backlash prompted an unusual response from the PD, who attempted to frame their use of the athletes' images as a form of 'irony' but ultimately removed the video from circulation. This incident has added to the growing list of missteps by the PD as they navigate a challenging political landscape.

The reaction from the public and the broader implications for the PD's strategy in the referendum highlight the sensitivity surrounding the use of public figures in political campaigns, especially when actions can be perceived as exploitative. This incident not only calls into question the party's messaging but also underscores the delicate balance that political entities must maintain when engaging with sports icons in their communications.