Rachida Dati, a leading candidate for the Paris mayoral election, is adopting a campaign strategy heavily reliant on social media to connect with the citizens of Paris. Drawing inspiration from New York Mayor Zohran Mamdani, who gained recognition through similar methods, Dati's approach includes posting videos that showcase her interactions with everyday Parisians. She aims to address urban concerns such as cleanliness and social issues, positioning herself as an alternative to the current administration under Mayor Anne Hidalgo.

In her video content, Dati interacts with various groups, including rubbish collectors, drug addicts, and the homeless, presenting a raw and unfiltered view of the city's social challenges. These clips serve a dual purpose: they not only highlight the pressing issues facing Paris but also criticize Hidalgo's tenure by suggesting that her policies have failed to adequately address these concerns. Through her dynamic social media presence, Dati seeks to resonate with voters who are frustrated with the current state of the city.

While the campaign tactics echo a strategy that found success for Mamdani in New York, the question remains whether Dati, coming from the right-wing political domain, can replicate this success in a vastly different political landscape. Her ability to mobilize support on social media while connecting with marginalized communities will be key to her campaign's effectiveness and overall impact on the upcoming Paris election.