The article by Boris Beck reflects on the historical evolution of department stores, beginning with the first one, Le Bon Marché, established in 1852 in Paris. It portrays how these stores have represented abundance and the thrill of shopping, offering a vast array of products under one roof. The concept captivated 19th-century consumers with its promise of luxury and fulfillment, encapsulated in the motto 'from a needle to a locomotive.' This historical context of department stores shows their role in the social fabric of consumerism.

As society progressed into the 20th century, shopping habits shifted towards specialization, leading to the rise of shopping malls beginning in the 1950s. While the variety of products decreased, the presence of strong brands became significant, reflecting a change in consumer preferences. Prices also became more competitive, and shopping transformed into a leisure activity accompanied by cafés, restaurants, and cinemas—elevating the experience beyond mere purchasing.

The decline of the Nama department store is attributed to these broader historical trends. Beck argues that as consumer habits changed, the charm and allure of old-style department stores waned, leading to their decreasing relevance in the modern retail landscape. In Croatia, this shift signifies a larger commentary on how traditional retail concepts like Nama have struggled to adapt to contemporary shopping behaviors that favor experience and specialization over comprehensive abundance.