In a recent interview, Nigerian content creator and artiste Olajide Rasak, known as Jidex, emphasized the importance of establishing a solid financial structure for entertainers and online influencers. He cautioned that many individuals chase fame without the necessary financial planning, which can lead to precarious situations. Jidex himself is focused on building his own brand to position himself as a global entity.

Reflecting on his journey, Jidex noted a significant turning point in 2024 when he realized the profound impact of his content beyond mere entertainment. He acknowledged that his humorous videos were spurring people into action, resulting in victims of fraud reaching out to him for assistance. This revelation shifted his perspective, compelling him to understand that his platform served a greater purpose than just entertainment, engaging in matters of influence and empowerment in Nigeria's complex socio-economic landscape.

Jidex's message resonates deeply in a culture where silence can often protect systemic issues. By advocating for influencers to acknowledge their responsibilities, he highlights the potential power they hold in effecting change and influencing public perception. His call to action not only serves to guide upcoming creators but also underscores the pressing need for financial literacy within the entertainment industry in Nigeria.