The article delves into the strategies employed by Jeffrey Epstein to sanitize his public image digitally, particularly in light of his criminal conviction in 2008 for promoting underage sex trafficking. It suggests that while many within the elite circles of the rich and famous were aware of his actions, the general public who stumbled upon his name lacked insight into his background and misdeeds. Epstein's efforts were concentrated on controlling his online narrative, utilizing professionals to manipulate search engine results, elevating positive content about him while burying negative coverage.