Jesus Juárez Rosales, popularly known as ‘Don Changuito,’ has dedicated over two decades to the Consejo Mundial de Lucha Libre (CMLL). Recently, he made a public plea for help, accusing the organization of harassment, censorship, and violence due to disputes surrounding the use of his character ‘KeMonito.’ The character, which he has portrayed since 2002, is utilized by CMLL as a mascot, leading to complex legal and personal confrontations over its rights and representation.

In a video shared on social media, Juárez explains that he has faced ongoing harassment from individuals associated with CMLL, who have allegedly attempted to prevent him from using ‘KeMonito’ in both public and private events. He expresses his frustration at the lack of support and his feeling of helplessness, emphasizing that this situation not only affects him but also the legacy he built around the character. His call to the authorities includes seeking intervention from prominent governmental figures such as President Claudia Sheinbaum and various security officials.

The implications of this case extend beyond one individual's struggle, as it raises important issues regarding intellectual property rights in the entertainment industry, especially in the realm of wrestling, which holds cultural significance in Mexico. The outcome of Juárez's appeal could impact not just his career but also the broader landscape of character rights and creator protections in the lucha libre scene, highlighting a need for clearer legal frameworks in such disputes.