The article from El Mundo discusses Marvel's strategy with the upcoming release of 'Wonder Man,' a series that reflects the brand's current precarious position of producing content that is perceived as cheap and unoriginal. Marvel is also gearing up for the highly anticipated release of 'Avengers: Doomsday' in December 2026, which has already sparked a massive promotional campaign designed to dominate media space. This heavy marketing push underscores the pressure placed on Marvel to deliver blockbuster hits, with a projected budget for the film around 500 million dollars, indicating the company's commitment to risk versus reward in its cinematic endeavors.

The author critiques the two contrasting narratives that arise from Marvel's productions: either they become monumental successes or catastrophic failures. The stakes are high for 'Doomsday' to not only perform well but to achieve record-breaking box office results, as anything less might be interpreted as a significant failure in a landscape where perception of success is increasingly binary. This relentless push for blockbuster status points to a broader trend in the entertainment industry where content is prioritized over quality, leading to a dilution of creative storytelling in favor of commercial viability.

Moreover, the article touches on the cultural implications of Marvel's approach, as it navigates the thin line between innovation and repetition. While engaging audiences, the reliance on existing franchises and familiar narratives may risk alienating those who crave originality in storytelling. The discourse around 'Wonder Man' and the 'Avengers' movie thus serves not only as a commentary on Marvel's brand tactics but also reflects a larger cultural conversation about media consumption in the age of blockbuster fatigue and audience expectations.