The winners of the third season of Amazing Race Finland were announced, with europarliamentarian Maria Guzenina and her teammate, politician Vilma Vähämaa, crossing the finish line first. The finale aired on February 14th, drawing attention and fierce discussion on social media, particularly as Guzenina's behavior throughout the season had already been a point of contention among fans.

Following the conclusion of the season, reactions exploded on platforms like Jodel, with many viewers expressing their discontent with the results. Comments revealed a strong sentiment against Guzenina, with users stating they would have preferred any other team to win instead. The controversy stems not only from the final results but also from Guzenina's conduct during the competition, including an incident where she reprimanded a taxi driver for not being immediately available and a heated exchange with Vähämaa in the final episode.

The backlash suggests that the victory has not been well-received, raising questions about audience expectations and the impact of a contestant's behavior on public perception. The discourse around the victory highlights the intersection of reality television and politics, especially concerning how viewers react to public figures in a competitive entertainment setting, indicating a divided reception of celebrity culture within Finnish media.