On February 14, President Claudia Sheinbaum Pardo shared a heartfelt message coinciding with Saint Valentine's Day, encouraging citizens to embrace values like solidarity, affection, and coexistence. In her message, she emphasized the power of love to overcome negative sentiments such as hate, fear, and misinformation, resonating deeply in the current social climate where these issues are prevalent.

Sheinbaum's comments came in a public social media post where she wished all citizens a Happy Valentine's Day, promoting an inclusive message devoid of political or social divisions. By advocating for love and solidarity, she not only recognized the significance of the holiday but also aimed to invoke a sense of unity among the populace in the face of challenges that can foster divisiveness in society.

This appeal to love and togetherness can be viewed as a response to increasing tensions and conflicts in Mexico. By framing her message within a socio-ethical context, Sheinbaum promotes a vision of community and collective support, potentially striving to strengthen the social fabric amid the landscape marked by adversity and challenges.