The article discusses the growing popularity of Estonia's national Eurovision selection, Eesti Laul, which is currently the most-watched TV program in Estonia alongside Independence Day celebrations. According to Ivar Laev, a long-time fan of the contest, Eesti Laul has significantly improved over the years, with a vibrant new concept and ideas that attract the audience's attention.

It highlights the national pride surrounding the contest, especially after Estonia’s third-place finish in last year’s Eurovision with the song "Espresso Macchiato" by Tommy Cash, fueling a newfound enthusiasm for the competition. The win in 2001 by Tanel Padar and Dave Benton with "Everybody" is a long-standing memory for fans, as the country hopes to replicate that success in future contests.

The article also points out the influence of Sweden's Melodifestivalen as the most-watched national selection in the region, while Finland's Uuden Musiikin Kilpailu (UMK) has recently gained traction among international Eurovision fans, indicating a trend of revitalization for these competitions in the Nordic countries.