In Sweden, a trend has emerged among center-right politicians to don flannel shirts as a way to demonstrate their connection to the common people. Style expert Frida Zetterström explains that wearing such attire signals authenticity and familiarity with the constituency. Elizabeth Thand Ringqvist, the leader of the Center Party, notably wore a vintage flannel shirt during a speech at the party's local days in Västerås, emphasizing her image as a hardworking entrepreneur rather than a politician in formal attire.

This trend is not solely limited to the Center Party; even before Ringqvist’s speech, the Moderate Party had introduced their own blue-checked flannel shirts as part of their campaign attire. Martin Borgs, the campaign director for the Moderates, supports the choice, citing both aesthetics and versatility, stating that the shirts are equally suitable for outdoor activities and work environments. By adopting such casual clothing, these politicians aim to resonate with the electorate, particularly as the upcoming elections approach.

The implications of this sartorial shift highlight a broader strategy among politicians to craft a more approachable image, especially in a political landscape that increasingly values relatability and authenticity. As elections loom, the choice of clothing might not only reflect personal style but also strategic efforts to connect with voters on a more personal level, potentially influencing public perception and voter behavior during the campaign season.