The picturesque village of Bourton-on-the-Water, often dubbed the "Venice of the Cotswolds," is experiencing overwhelming tourist traffic, prompting local residents to express concerns about the phenomenon known as 'Disneyfication.' This term describes the transformation of unique places into overly commercialized destinations, detracting from their natural charm and community spirit. Approximately 100 community members gathered to voice their frustrations and seek solutions to manage the influx of visitors that has become increasingly problematic.

In response to these growing concerns, the Bourton parish council is advocating for an experimental traffic regulation order (ETRO) that would restrict coaches from entering the village center. This initiative represents a significant move towards addressing the issues related to high volumes of coach traffic that disrupt daily life and alter the village's ambiance. Local leaders, including District Councillor Jon Wareing, have highlighted the importance of taking action to preserve the village’s character while still accommodating visitors in a sustainable manner.

The call for a coach ban highlights the ongoing struggle many tourist destinations face as they balance economic benefits from tourism with the need to maintain their cultural integrity and provide a livable environment for residents. If implemented, the ETRO could serve as a critical step in redefining how tourism is managed in Bourton-on-the-Water, setting a precedent for other communities dealing with similar challenges across the Cotswolds and beyond.