Brazil marked a historic milestone at the Winter Olympics in Milan with Lucas Pinheiro Braathen winning the nation's first-ever Olympic medal in winter sports, specifically taking gold in the giant slalom race. This victory not only serves as Brazil's debut medal in winter competitions but also makes it a significant achievement for South America, as no athlete from the continent had previously medaled at these Games. The achievement is particularly notable as Brazil has been participating in the Winter Olympics since 1992, with its best previous result being a ninth-place finish in snowboarding by Isabel Clark in 2006.

A gathering of about 300 Brazilian fans in Milan demonstrated their national pride and support during the race, cheering enthusiastically for their compatriot with chants of “olê, olê, olá, Lucas.” Their spirit was palpable as they celebrated the victory, which was complemented by traditional Brazilian treats like pão de queijo and beer. The scene was vibrant with festive energy, further enhanced by the atmosphere in a specially set-up venue called Casa Brasil, where fans could watch the events on large screens. This location was installed by the Brazilian Olympic Committee (COB) and managed to attract a large number of attendees, leading to a completely booked capacity.

However, the celebration wasn’t without its moments of rivalry, as some spectators directed boos at the Swiss competitors, showcasing the competitive spirit that often accompanies international events. An example of this occurred when a Swiss skier was announced, prompting some discontented remarks from the audience. This blend of cheer and rivalry encapsulates the passionate nature of sports fans at international competitions, especially when it involves historic achievements for their country.