Feb 14 • 14:00 UTC 🇲🇽 Mexico El Financiero (ES)

It was called ‘Supreme Wine Mezcal’: The story of Herradura, tequila renowned by the people

The article tells the rich history of Casa Herradura, one of Mexico's oldest tequila producers, highlighting its resilience through key historical moments including the Mexican Revolution.

The article celebrates the history of Casa Herradura, a significant tequila producer in Mexico that dates back to the 19th century. Founded by Feliciano Romo in 1826, Casa Herradura has been a major player in the tequila industry, surviving both economic fluctuations and the impact of the Mexican Revolution. The company's tradition continues despite the heavy pressures of history, showcasing the craftsmanship behind its beloved tequila, known for its unique flavors and cultural significance in Jalisco.

Casa Herradura's legacy is intertwined with the Jalisco region, where tequila production is an integral part of local heritage. The brand has maintained its commitment to quality and tradition, attracting both locals and tourists. As the story unfolds, it highlights not just the evolution of the brand but also the deeper cultural implications of tequila consumption as a celebratory drink, often shared during important milestones.

The impact of Casa Herradura on Mexico's economy and identity cannot be overstated. The article underlines how the brand's enduring presence in a competitive market contributes to the cultural narrative of Mexico, affirming tequila's status as both a national symbol and a global ambassador of Mexican spirits. The resilience and commitment of Casa Herradura not only celebrate their past but also set a promising future for the tequila industry.

📡 Similar Coverage

🇲🇽 Mexico Feb 6 • 13:22 UTC

TEQUILA...

El Financiero (ES)