Makeup artists list the hottest makeup trends right now - "Causes a wow effect"
Finnish makeup artists highlight bold trends for the spring of 2026, moving away from the natural look to more expressive styles.
In a recent conversation with professional makeup artists in Finland, key makeup trends for the spring of 2026 were discussed, revealing a shift towards more expressive and colorful styles. Makeup artist Roosa Leino noted that eye makeup will be particularly prominent, featuring smudged smoky eyes and colorful eyeliner, departing from the previous clean girl aesthetic that prioritized a natural look. This change signifies a growing desire for individuality in makeup, as people seem to be tired of the invisible makeup trend.
The conversation also touched on the continuing popularity of the glass skin trend, which aims for a luminous and fresh appearance rather than a greasy look. Leino explained that achieving this aesthetic involves using a radiant foundation and strategically applying powder only to areas prone to shine, like the T-zone. This approach ensures a glowing complexion that feels both natural and lifted, aligning with the new movement towards personalized beauty.
Additionally, lip products are seeing a resurgence in glossy formulations, which Leino personally enjoys, as they add dimension and life to lip makeup. This trend aims to enhance the fullness and vibrancy of lips, contributing to the overall shift towards bolder and more captivating makeup styles. Overall, these insights from makeup professionals reflect not just a trend but a cultural shift in how beauty is perceived and expressed in Finland.