Thirty years ago, a psychological study by Arthur Aron aimed at exploring how intimacy could be developed quickly between strangers gained popularity after being featured in a 2015 New York Times article by Mandy Len Catron. The essence of the experiment requires two participants to sit across from each other and answer a series of 36 increasingly personal questions. According to the study, this method not only fosters intimacy but has the potential to create feelings of love between participants.

The viral response to Catron's article showcased a societal interest in the mechanics of love and relationship-building in a modern context. It sparked discussions about how structured questions could penetrate emotional barriers and create connections, leading to many couples and friends attempting the experiment in their own relationships. The structure of the questions challenges participants to share personal experiences and thoughts that often remain hidden, allowing deeper understanding and empathy to flourish.

As the experiment's popularity grew, it opened up avenues for further exploration into the fields of psychology and social dynamics, emphasizing the importance of vulnerability and openness in relationships. This has implications not only for romantic relationships but for friendships and family connections, highlighting that intimacy can be cultivated through intentional dialogue and shared experiences.