The town of Brendola in northern Italy has initiated a unique campaign to tackle environmental concerns by hiring a team of 'odour evaluators'. This initiative comes in response to complaints from residents about unpleasant odors emanating from nearby industrial zones. The mayor, Bruno Beltrame, emphasized the importance of this role in helping to discern the sources of these odors to address the air quality issues faced by the community.

Candidates for the position of odour evaluators must meet specific health criteria, including not having allergies or respiratory issues, to ensure they can perform their job effectively. Additionally, they need basic tools such as a car and smartphone to gather data through an app designed for this purpose. The evaluators will undergo training provided by a specialized firm in order to develop their skills in odor detection and categorization, which is crucial for accurately reporting the origins of various smells they encounter.

This initiative not only symbolizes a proactive approach to public health and environmental quality but also highlights the growing awareness and response to industrial impact on local communities. By involving residents in this unique form of environmental monitoring, Brendola aims to create a healthier living environment, while potentially paving the way for similar initiatives in other towns facing similar challenges.