Feb 14 • 10:31 UTC 🇫🇷 France Le Figaro

"I will help you make real friends" : Burger King parodies the controversial AI collar ad Friend.com

Burger King has parodied the controversial Friend.com AI collar ad campaign by mimicking its style and slogans in a humorous advertising campaign in Paris.

In a playful attack on the controversial marketing of the Friend.com AI collar, Burger King has created a parody advertisement that utilizes the same style and format as the original campaign. This move is particularly notable as the Friend.com campaign has sparked considerable debate due to its portrayal of an AI companion intended to fill social gaps in a person's life. The parody features Burger King's own products, replacing the imagery of the collar with images of their shareable burger boxes.

📡 Similar Coverage