A family winter holiday in Finland's popular ski resorts, such as Ruka, can present a hefty financial burden, with costs climbing to over 4,000 euros when factoring in travel, accommodation, and lift passes. Many families, like Jari Launonen's, are noticing substantial increases in prices compared to previous years. Launonen notes that prices for lift tickets and lodging have risen significantly since his last visit four years ago, emphasizing that a trip to Ruka for his family of three could cost around 1,000 euros, excluding accommodation.

Despite the soaring expenses, many skiers remain undeterred and are willing to pay for the mountain experience. Pauliina Mustonen from Ilomantsi acknowledges the high price level, particularly for lift passes, yet expresses an acceptance of this reality. She has been skiing for years, indicating not only a passion for the sport but also a certain level of resignation to ongoing price increases in the ski industry. Mustonen mentions that paying 165 euros for three days of ski passes is indeed steep but something she is prepared to accept for the sake of her holiday.

The ongoing rise in costs for winter holiday activities reflects broader economic trends and potentially influences the frequency of trips to such ski destinations. Families like Launonen’s and Mustonen’s may find it increasingly necessary to budget meticulously to accommodate these rising costs, which could affect how often they can enjoy the slopes in the future. As prices continue to climb, the ski resorts might need to address affordability to maintain their customer base, particularly among families looking to engage in winter sports.