The Röhsska Museum in Gothenburg presents a thematic exhibition titled 'We will survive. The Prepper Movement and Design', which aims to explore the culture of preparedness and its relevance in contemporary society. The exhibition strikes a balance between apocalyptic scenarios and everyday reality, demonstrating how the prepper movement, which emphasizes self-sufficiency in times of crisis, resonates with current societal concerns.

This exhibition comes on the heels of the COVID-19 pandemic, which exposed vulnerabilities in everyday supply chains. The rapid depletion of goods such as toilet paper and hand sanitizer during the early days of the pandemic heightened awareness of how unprepared many individuals were for crises, while others had adopted prepper philosophies, ensuring they were equipped for emergencies. In this context, the museum seeks to reflect on the implications of preparedness and the design innovations that have emerged from this movement.

By integrating design elements within the framework of prepper culture, the Röhsska Museum not only showcases supplies used by preppers but also encourages dialogue about sustainability, resourcefulness, and the future of societal resilience. This reflects a growing recognition that preparedness is not just a fringe movement but a vital aspect of modern living, prompting visitors to reconsider their own readiness in the face of uncertain times.