Queen Camilla is lending her support to an innovative initiative aimed at increasing children's interest in reading through music. The song, featuring pop duo DJ AG and MC Grammar, is specifically designed for children who are reluctant or disengaged readers. In recent years, it has become increasingly evident that many children are opting for screen time over traditional reading, with recent statistics indicating that only one in three children aged 8-18 enjoy reading in their free time. This represents a significant decline in enjoyment, reportedly the lowest level in two decades.

The National Literacy Trust reports a 36% decrease since 2005 in children's reading enjoyment, contriving a sense of urgency among educational authorities. The Department for Education, in collaboration with the National Literacy Trust, has instituted 2026 as the National Year of Reading to address this alarming trend. The 'Go All In' campaign encourages schools, families, and communities to engage children with books beyond the classroom, hoping to reignite their love for reading.

This initiative underscores the vital role of creative solutions in combating literacy challenges today. As children's attention shifts towards digital media, projects like this provide a refreshing angle to revive traditional reading. The involvement of high-profile figures like Queen Camilla highlights the importance of the issue and aims to inspire a collective effort to nurture a new generation of readers.