The article discusses the journey of red roses, particularly highlighting their source locations and pricing in Italy for Valentine’s Day. Notably, many of these roses are imported from Ecuador and harvested in various parts of Africa, including Kenya, illustrating a long supply chain to bring these flowers to Italian consumers on one of the most romantic days of the year.

As almost 30 million red roses are expected to be exchanged in Italy on Valentine's Day, the piece emphasizes the significance of these flowers in expressing love and affection. The article further highlights how the floriculture market operates, citing data from Cia-Agricoltori Italiani, which indicates the economic impact of this tradition in Italy. It provides insight into consumer spending patterns and the pressures faced by growers and suppliers in meeting the high demand during this period.

In conclusion, the article sheds light on not just the romantic symbolism of red roses but also the broader implications of their trade, including issues related to sustainability and ethical sourcing. It calls attention to how consumer choices can influence flower sourcing and the importance of being informed about where these beloved gifts are coming from and the costs and environmental considerations associated with them.