Australian tourism is set to see a significant increase in visitors from China during the Lunar New Year holidays, with a projected doubling of bookings compared to last year.
As the Lunar New Year approaches, Australia is positioned to become a prime destination for Chinese tourists, with travel bookings expected to significantly increase. Factors contributing to this surge include new flight options, flexible itineraries, and simplified payment methods, making it easier for travelers to plan their trips. Industry forecasts from Trip.com indicated that Australia is anticipated to draw the highest number of travelers from China during this festive period, with expectations of a surge in bookings over the previous year.
The appeal of Australia to Chinese visitors is largely driven by its natural attractions, such as the Great Barrier Reef and the diverse landscapes of the outback. Additionally, experiences such as wine tours, seafood dining, and engaging with local culture in cities like Melbourne and Sydney are enticing travelers from China. This interest not only highlights Australia’s diverse offerings but also reflects a broader trend in travel preferences among Chinese tourists, who are increasingly seeking personalized and unique travel experiences.
The financial impact of this influx is noteworthy, with total spending by Chinese travelers in Australia previously reported at A$12.3 billion for the year ending in September 2025. As Tourism Australia continues to promote and capitalize on this trend, the anticipated boom in tourism during the Lunar New Year could provide a vital boost to the Australian economy, showcasing the importance of international tourism in the post-pandemic recovery phase.
