Primark has introduced a budget-friendly £17 Roll Top Backpack, which is being marketed as an ideal travel accessory for airline passengers. The design features zip-up sections that allow for easy organization, accommodating important documents while maintaining compactness to meet airline size regulations. This makes it a practical choice for individuals looking for carry-on luggage solutions.

The backpack is also available in a striking yellow color, which has drawn comparisons to the Eastpak Medium backpack, known for its functionality and style. With a standard retail price of £65, the Eastpak version has been discounted to £45.50, further emphasizing Primark's competitive pricing strategy. Shoppers who are cost-conscious will likely appreciate the aesthetic similarities between the two products, leading to increased interest in Primark’s offering.

As travel resumes and the demand for accessible yet stylish luggage grows, Primark’s affordability and design may appeal to a wide demographic of fashion-forward travelers. This strategic move not only boosts Primark’s position in the fashion retail market but also caters to the budget-conscious consumer looking for quality travel gear without compromising style.