Wine Paris has significantly grown in both attendance and perception, showcasing the importance of Italian wine at this international fair held in Paris.
Wine Paris, held from February 9 to 11 at the Paris Expo Porte de Versailles, has seen impressive growth in both numbers and perception, particularly highlighting Italy's strong participation with over 1,350 exhibitors among a total of 6,500. This substantial Italian presence underscores the significance of Italian wine abroad and marks the increasing prominence of Paris as a central hub in the international wine calendar, notably inaugurating this year's fair with a speech from President Emmanuel Macron, a first in the event's history.
On the final day of the fair, amidst crowded stands and busy schedules, participants expressed a common sentiment of satisfaction, emphasizing the growth of the exhibition, the quality of buyers, and effective organization. Romina Romano, the Italian country manager for Les Grands Chais de France, indicated that Wine Paris is poised to become Europe’s most significant wine fair, potentially overtaking Pro Wein in Düsseldorf due to the consistent presence of engaged customers. The fair also reflects shifting trends, particularly a growing focus on non-alcoholic options in wine offerings, showcasing the evolving landscape of consumer preferences.
Overall, Wine Paris not only highlights the excellence of Italian wine on an international stage but also emphasizes the fair's role in reshaping the norms and trends within the wine industry. As it continues to gain traction and attract global attention, the implications for Italian producers and the broader wine market could be significant, potentially influencing trade dynamics and consumer behavior in the years to come.
