In recent weeks, a new content phenomenon has taken social media platforms like TikTok, Instagram, and X by storm: the 'therian' trend. This refers to individuals, primarily young people, who claim a spiritual, psychological, or internal identification with non-human animals. These therians share videos showcasing their lifestyle and feelings of connection, encouraging a mix of curiosity and debate across various countries, especially in Argentina and regions of South America.

The therians differentiate themselves from those who simply enjoy animal-inspired costumes or art; they assert a deep identification with specific animal species—such as dogs, cats, foxes, or felines. Many members of this community exhibit behaviors they associate with their chosen animals, like walking on all fours, making animal sounds, and wearing accessories that aid in expressing their identity, including masks, tails, and ears. This practice has prompted social media discussions regarding the nature of identity and the limits of self-identification.

Further insight into this community reveals that the term 'therian' encapsulates a profound experience, known as the 'therian awakening,' where individuals recognize and embrace this inner connection to an animal spirit. This awakening often prompts a journey of self-discovery and expression, prompting further interest and sometimes controversy regarding the boundaries of identity in modern social contexts. The phenomenon continues to evoke both fascination and skepticism across diverse audiences.