The International Olympic Committee (IOC) is under fire for its decision to sell a T-shirt featuring the original poster from the controversial 1936 Berlin Olympics, an event infused with Nazi propaganda aimed at promoting Aryan supremacy. This T-shirt, which quickly sold out, has sparked outrage from various groups who see it as a disturbing reminder of the Olympics' historical connection to antisemitism and totalitarian regimes. Critics argue that marketing such memorabilia trivializes the atrocities associated with the Nazi regime.

Prominent voices, including Liora Rez, founder of StopAntisemitism, have condemned the IOC's actions, labeling it a 'shame' and highlighting the committee's historical failures in addressing antisemitism. Rez pointed out that the Olympics have often been a stage for antisemitic actions and incidents, citing the tragic events of the 1972 Munich Games, where members of the Israeli Olympic team were attacked and murdered. She argues that the IOC has consistently failed to properly commemorate and acknowledge these dark moments, further exacerbating the plight of antisemitism.

The controversy calls into question the IOC's commitment to ensuring a safe and respectful environment at the Games. As antisemitic incidents rise globally, the IOC's motivations behind merchandising such provocative items need further examination. This incident may not only damage the reputation of the Olympic brand but also invite more scrutiny into its operational practices regarding historical awareness and social responsibility in sports.