Alma Skolmen, a 26-year-old influencer from Norway, has emerged as a voice promoting the concepts of meditation, rest, and 'soft values' through her woman-centered platform called The Purpose Club. Her approach involves hosting meditation sessions, sharing insights on social media, and running her own podcast where she encourages listeners to embrace a life that prioritizes mental well-being.

Recently, a new lifestyle trend has surfaced, characterized by vibrant flame emojis and galloping horses, which Skolmen associates with her 'fire horse life.' While this trend seems to promote a positive and lively approach to life, an expert expressed skepticism about its authenticity. The expert suggests that while embracing vitality is important, the way this trend is marketed may overlook deeper psychological issues and true self-care, potentially leading followers to adopt a superficial version of wellness.

These discussions around the trend come amidst broader cultural shifts where individuals increasingly seek out ways to reconnect with themselves and prioritize mental health. The contrasting views highlight a tension between genuine self-improvement practices and what may be commodified as a new lifestyle choice, raising questions about the societal pressures that shape these ideals. It underscores the need for critical engagement with trends that promise personal transformation but may fall short in addressing underlying emotional needs.