g1 will broadcast live the main attractions of the Carnival in Belo Horizonte, allowing viewers to experience performances as if they were part of the parade.
g1 is enhancing the Carnival experience in Belo Horizonte with a live broadcast series called 'De carona com o trio.' This initiative will allow audiences to virtually participate in some of the carnival's biggest attractions from the unique vantage point atop the trio, a musical float. Over the days of Carnival, from Saturday, February 14 to Tuesday, February 17, viewers will be treated to performances by renowned artists including Marina Sena and ZĂŠ Felipe, among others.
The schedule includes multiple performances each day, showcasing a variety of musical acts that are central to the festive atmosphere in Belo Horizonte. Notably, the festival boasts more than 600 registered street blocks this year, signaling a thriving cultural celebration that draws crowds both locally and from other regions. g1's initiative is part of a broader trend of incorporating digital platforms into live events, enhancing accessibility for those unable to attend in person.
As the Carnival unfolds, this live streaming format is expected to contribute significantly to viewer engagement and set a precedent for how such large-scale cultural events might be experienced in the future. With official festivities commencing on January 31 and running through February 22, the excitement surrounding the Carnival continues to grow, signifying not only a celebration of music and dance but also a vital part of the cultural identity of Belo Horizonte and Brazil as a whole.
