'The Secret Agent' receives American store with items such as toy shark
A U.S. store launched a collection of promotional items for the film 'The Secret Agent', directed by Kleber Mendonça Filho.
The U.S. distributor Neon has launched a collection of promotional products linked to the film 'The Secret Agent', directed by Brazilian filmmaker Kleber Mendonça Filho. This new collection features a variety of graphic pieces and physical products inspired by the film's themes, including apparel and visual materials, as well as two collectible toys. This commercial venture is exclusively aimed at the American market, designed to boost the film's visibility and appeal among U.S. audiences.
Among the various items offered, customers can find a toy shark that retails for $8, equivalent to approximately R$ 42, and a telephone reminiscent of the iconic Brazilian payphone featured in the film's poster, priced at $65, or R$ 340. This merchandising strategy is part of Neon’s efforts to promote the film in the United States, where they serve as the official distributor. By providing unique merchandise, they aim to enhance the film's outreach and connect with potential viewers in a meaningful way.
'The Secret Agent' has gained significant recognition in the film industry, notably earning four nominations for the Oscars, including Best Film, Best Actor for Wagner Moura, Best Ensemble Cast, and Best International Film. This recognition places the Brazilian production among the contenders in one of the most prestigious film awards globally, further enhancing its profile and the commercial potential of its related merchandise in the American market.