In a recent interview with Eeva magazine, Finnish television presenter Marja Hintikka discusses her personal decision against using cosmetic fillers as she approaches 50. Hintikka points out the excessive time and money women invest in painful beauty procedures like injections and surgeries. She advocates for a cultural shift in how society perceives aging, emphasizing that wisdom and experience should be valued over a youthful, wrinkle-free appearance. Hintikka's stance comes amid wider conversations about beauty standards and the pressures they impose on women.

Moreover, she expresses frustration with the focus on appearance in her profession, sharing her experience of women in television spending significantly more time on makeup compared to their male counterparts. Hintikka's comments highlight the underlying gender inequalities that persist in the industry, where women's appearances are often scrutinized more heavily than men's. This disparity in expectations raises important questions about the representation of women in media and how their worth can be unfairly assessed based on looks alone.

As a mother of three young children, Hintikka hopes to challenge these beauty standards for future generations. She wishes for a society that recognizes the beauty of aging and the value of life experiences. Her insights resonate with many, encouraging a broader conversation about acceptance, self-image, and the importance of redefining beauty in contemporary culture.