Viewers have voiced their displeasure with BBC's coverage of the 2026 Winter Olympics held in Milan-Cortina, characterizing it as "abysmal". As complaints escalated, many took to social media to express their dissatisfaction with the limited events being broadcasted. While major events have been featured on BBC One and BBC Two, the number of live broadcasts has notably decreased this year compared to previous Olympics, which has left fans feeling deprived of key moments from the games.

Additionally, the competition is facing competition from TNT Sports, which has introduced over 850 hours of Olympic programming, putting pressure on the BBC to enhance its coverage. The reduction in live events has prompted viewers to question the broadcasting strategy of the BBC for this high-profile international sports event. With familiar presenters leading the coverage, viewers expected more comprehensive and engaging coverage but were met with disappointment instead.

As the Games continue, the future of the BBC's Olympic broadcasting strategy may come under scrutiny. With complaints pouring in and viewer dissatisfaction mounting, the BBC may need to reassess its approach to ensure it meets the audience's expectations amidst increasing competition in sports broadcasting.