Feb 13 • 16:57 UTC 🇫🇮 Finland Iltalehti

Jutta Larm went bankrupt and borrowed 5000 euros from her father: 'I took flight tickets to Paris and went shopping for bags'

Finnish entrepreneur Jutta Larm discusses her past bankruptcy and impulsive luxury purchases in a recent interview.

Jutta Larm, a well-being sector entrepreneur, recently revealed her experiences with bankruptcy and her relationship with luxury and money on the Ukkola show. At 52, Larm reflects on her younger self, who sought to surround herself with high-end brands and luxury items, which she now considers embarrassing. Her comments highlight a significant shift in her values and perspective on wealth over time.

In an eye-opening story, Larm also shares a particularly impulsive purchase she made that cost 1.2 million euros, which she discusses during the interview with Sanna Ukkola. This revelation indicates a period in her life characterized by excessive spending and a lack of financial prudence, leading to her eventual bankruptcy. She acknowledges her past mistakes while recognizing how they shaped her current outlook on luxury.

Additionally, Larm describes a practical solution she devised after borrowing 5000 euros from her father to start a new business venture. With the borrowed money, she purchased plane tickets to Paris for a shopping spree, where she bought women's clothing and bags, which she then sold as a market vendor. Her story reflects both the highs and lows of entrepreneurship and the personal growth that can arise from financial hardship, illustrating the importance of resilience and the lessons learned from past experiences.

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