An advertisement promoting a girls' event at Nöjesfabriken, organized by Johnnie Karlsson and Nightlifte, has sparked criticism for its outdated portrayal of women in party culture. Critics, including Marianne Nilsson, argue that the advertisement's emphasis on 'girly games and competitions' and its overall theme of glitter and party music reflect regressive stereotypes reminiscent of the 1970s. Such representations raise concerns about reinforcing narrow views of femininity that prioritize appearance and superficiality over inclusivity and empowerment.

The event, touted as a fun and energetic gathering, claims to offer an enjoyable experience for attendees; however, it lacks clarity regarding the types of activities and competitions planned. Nilsson's comments suggest that the anticipated games might focus on traditional gender roles, which she finds problematic in a modern context where gender equality and diversity are essential. In contrast, Karlsson, the event organizer, welcomes the positive feedback received from previous events and dismisses the criticism of the promotional language as an overreaction.

This controversy invites a broader discussion about how events targeting women are marketed and the implications of reinforcing traditional gender norms. As society progresses towards inclusivity, events like these must adapt to reflect empowering messages rather than perpetuating outdated stereotypes. The criticism may prompt organizers to reconsider their approach and ensure that future advertisements and events promote empowerment and equality rather than regression.