The article discusses the World Trade Center (WTC) brand, which is recognized for its ability to unite business, urban development, and global relationships on a single platform. Highlighting its expansion to Ribeirão Preto, Brazil, the piece provides insights into what it means to be part of this international network. The WTC brand is not merely associated with iconic buildings; rather, it represents a living platform for dynamic interactions in commerce and society.

Established in 1970, the World Trade Centers Association (WTCA) was founded with the goal of enhancing international economic activity by fostering connections among businesses, governments, and institutions. Over the years, the WTCA has witnessed tremendous growth, currently comprising 320 cities across 93 countries. This extensive network positions the WTC as one of the most significant ecosystems for global business today.

The WTCs serve as hubs for innovation, international trade, investments, and knowledge. They play a crucial role in creating a vibrant environment conducive to commerce and collaboration, making them more than just physical locations. The establishment of a WTC in Ribeirão Preto signifies the city's aspiration to join this lucrative and internationally recognized brand, paving the way for economic development and enhanced global connections.