Jafar Graf is the owner of the Edeka supermarket in Frankfurt's new high-rise district called "Four," which consists of four towers and was recently inaugurated. This area, expected to attract wealthier customers, is still undergoing development and will only fully flourish once more residents move in. Graf’s determination and entrepreneurial spirit have been pivotal to his success, especially given his background as a former refugee.

Since opening his Edeka store about three months ago, Graf has faced significant challenges but remains optimistic about the future of his business. The mixed-use development project, which has drawn around two billion euros in investment from the developer Groß & Partner, aims to create a vibrant community with residential properties and office spaces. However, until the new residents settle in, the financial risks for early investors like Graf remain high.

The story highlights not only the urban development of Frankfurt but also outlines the personal journey of Jafar Graf from humble beginnings to becoming a key business figure in this emerging locale. His experience serves as an inspiration for many, showcasing the impact of grit and resilience in navigating the complexities of launching a new venture in a competitive environment.