The strong bond between British pet owners and their dogs has been highlighted in new research commissioned by pet supplement brand YuMOVE. The study reveals high levels of dedication, with nearly 60% of dog owners stating that their pets have a nutrition and wellness routine akin to their own. Furthermore, more than 40% of respondents expressed greater concern for their dog's health compared to their own, showcasing the emotional investment many have in their canine companions.

The survey delivered some surprising statistics, with 16% of dog owners indicating they would be willing to donate a kidney for an additional two years of life for their pet. This highlights not only the strength of attachment but also reflects the significant role dogs play in the emotional and mental well-being of their owners. Interestingly, 30% of participants believe that their dog provides more unconditional love than any human family member, including children, who were rated at 18%. This survey demonstrates a cultural sentiment where dogs are undeniably viewed as family members in British households.

To celebrate this deep affection between Brits and their dogs, YuMOVE is promoting a guide aimed at enhancing the health and happiness of pets, aligning with the upcoming Valentine's Day theme of love and companionship. The Petspan Blueprint is part of this initiative, which encourages dog owners to prioritize their pets' wellness and to reflect upon the joy and loyalty they offer in return. This research underscores the unique relationship between humans and dogs, particularly within British culture, emphasizing the need for continued support and care for our four-legged friends.