Lithuanian singer Igor Jarmolenko, known for his intriguing hits, focuses on communicating a powerful message rather than shocking audiences in his latest work. He emphasizes the importance of using a style of music that resonates with youth, as he aims to reach diverse audiences with relatable themes. His new song "Noriu," which has already garnered expectations for success among fans, explores the desire to live life fully, embrace feelings, and reject pretense.

In "Noriu," Jarmolenko points out the damaging beauty stereotypes imposed on women, asserting that there are no 'ugly' or 'imperfect' women. He declares that all women are wonderful, desirable, and attractive in their uniqueness, encouraging a celebration of natural beauty that transcends erroneous societal norms. "Let's break down stereotypes and wholeheartedly love women, for they are the meaning and joy of our lives," he passionately expresses, highlighting a significant cultural conversation regarding women's representation in media.

This music video highlights Jarmolenko's commitment to promoting body positivity and self-acceptance. By crafting a narrative that champions individuality, he aligns himself with global movements aimed at empowering women, encouraging listeners to embrace their true selves. Jarmolenko's music serves not just as entertainment but as a medium for advocating crucial social messages, reflecting a progressive stance in contemporary Lithuanian pop culture.