Stine Amdal, a pregnant woman, was shopping at a Zara store in Norway when she encountered a display of baby perfumes. Initially attracted by the cute packaging, her reaction changed drastically upon discovering the product was specifically designed for infants. This revelation led her to voice her concerns about the appropriateness of marketing perfumes for such young children, sparking a debate on the safety and ethics of such products in the market.

Amdal is not alone in her sentiments; many others have also reacted negatively to the idea of baby perfume being available for sale. The notion of applying fragrance to infants raises questions about health implications and societal norms regarding baby care products. Numerous parents and health advocates are expressing their discomfort and calling for a reconsideration of such offerings in stores, highlighting the need for more responsible marketing practices towards parents of young children.

The incident has triggered discussions in Norway about consumer protection and children's health. As more parents voice their concerns, it may prompt retailers to rethink the decision to stock products that some perceive as unnecessary — or even harmful — for babies. This reaction exemplifies a growing awareness of the choices made available to families and the responsibility retailers have in ensuring their products are safe and appropriate for all age groups.