Virgin Media has announced that it will be providing upgraded Wi-Fi 6 routers to certain broadband customers free of charge. This initiative is aimed at those still using older Hub 3 and Hub 4 routers, which do not offer the same level of performance as the newly introduced Hub 5. These enhancements are particularly noteworthy as they promise faster and more reliable internet connections for users, addressing common complaints about broadband speed and stability.

The company detailed that the rollout will be conducted gradually throughout 2026, and eligible customers will be notified via email in the coming weeks and months. This proactive approach enables Virgin Media to ensure that a significant number of its users benefit from the latest technology without incurring additional costs. The Hub 5 router features Wi-Fi 6 technology and seven internal antennas, enhancing its capacity to manage multiple devices simultaneously better than its predecessors, making it particularly advantageous in households with numerous connected appliances.

By upgrading to these new routers, Virgin Media aims to improve customer satisfaction and compete more effectively in the broadband market, which is becoming increasingly competitive with the advent of new technologies. This move not only helps retain existing customers but potentially attracts new ones seeking better internet solutions, reinforcing Virgin Media's commitment to providing high-quality broadband services in the UK.