In recent years, Ina Schuppe Koistinen has encountered numerous myths, shames, and taboos that hinder women's understanding of their reproductive health, specifically regarding the care of the microflora in the vulva and vagina. Her goal is to break these barriers, ensuring women have access to the vital information they need about their bodies.

Koistinen emphasizes that knowledge is empowerment, and by openly discussing the often-stigmatized topics surrounding women's health, she hopes to normalize conversations that could lead to better health outcomes. Many women have been misinformed or have not received adequate education about their anatomy and its needs, which can result in serious health misconceptions.

Through her work, Koistinen advocates for a more informed society where women can take control of their health without fear of embarrassment. This initiative not only aims to educate women but also seeks to foster a culture where talking about women's health is as normal and vital as it is for any other health topic.