The article highlights the necessity of being prepared for emergencies by stocking essential supplies in every household. Items such as a camping radio, first aid kit, fire blanket, and non-electric cooking tools are suggested as vital for surviving incidents like prolonged power outages or water supply issues, which can arise unexpectedly. The ongoing pandemic and experiences of military threats have pushed many Finns to reevaluate their emergency preparedness and enhance their home resilience.

One entrepreneur, Katrin Penttinen, shares her personal experience during a power outage in Levi, where the necessity of such emergency items became apparent. Penttinen, who is a marketing professional, has taken it upon herself to create emergency supply boxes while also offering preparedness training sessions. Her dual role as a product creator and educator underscores the growing recognition of the importance of having emergency supplies available in Finnish homes.

Additionally, Penttinen has conducted surveys to assess the public's perception of the need for these products, indicating a shift in mindset among individuals towards better preparedness for unforeseen circumstances. This emphasis on readiness serves as a reminder for people to take proactive steps in securing their homes against potential disasters, promoting a culture of safety and preparedness across Finland.