In a scathing critique, Johan Croneman from Dagens Nyheter addresses the shortcomings of TV4’s Olympic biathlon coverage. He emphasizes that the channel has not adequately matched the expertise required for such a demanding sports event, calling their attempt a 'massive failure.' This failure is underlined by his commentary on how the network's sporadic coverage fell short of expectations, especially considering the high stakes of Olympic broadcasting.

Moreover, Croneman draws attention to the outdated adage, implying that the challenges faced in biathlon broadcasts are indicative of a larger issue within TV4's sports programming strategy. He highlights that while biathlon was to be a pivotal part of their Olympic offering, it suffered from a lack of proper execution and showcased a disappointing performance in their overall Olympic presentations. The situation was exacerbated by an afternoon biathlon event that Croneman describes as a 'disaster' compared to their later hockey coverage, which he perceives as a slight redemption for the network.

Ultimately, Croneman's column serves as a wake-up call for TV4, urging the network to reassess its approach and invest in meaningful expertise for its sports broadcasts, if they hope to present events as significant as the Olympics competently. His commentary not only reflects on the specific incident but invites broader discussions about the standards expected from Olympic coverage in Sweden and the channel's future in sports broadcasting.