Eddie Hearn, the promoter for Matchroom Boxing, has responded critically to UFC president Dana White's introduction of a new boxing title, claiming that White's ego is out of control. The announcement coincides with the upcoming bout where cruiserweight Jai Opetaia will face Brandon Glanton for the inaugural Zuffa Boxing world title. Hearn believes that White's ambitions to monopolize the sport by eliminating existing boxing titles undermines the tradition and respect associated with championship titles in boxing.

Hearn remarked on the absurdity of White's plans, stating that proposing a new title under his brand would be a greater affront to the sport than he can contemplate. He highlighted the integrity of boxing titles and questioned White's motivations in trying to create an alternative boxing championship, especially when Opetaia is already recognized as a unified champion.

The feud between the two promoters reflects a larger tension between the worlds of boxing and the UFC, with both organizations vying for legitimacy and recognition in combat sports. Hearn’s comments not only cast doubt on White's new venture but also emphasize the complexities and rivalries inherent in the promotion of combat sports, raising questions about the future of boxing governance and championship recognition.