The article discusses the beginning of the trade fair year in Brno, Czechia, which starts on Friday the 13th, a date often associated with superstition and bad luck. However, the organizers of the event are asserting that such fears are unfounded and that the exhibitions will offer valuable insights and inspirations, particularly in the realm of fashion. This year's event promises to attract numerous participants and attendees, showcasing the latest trends and innovations in the industry.

In defiance of the negative connotations of the date, the organizers aim to transform the perception of Friday the 13th into an opportunity for creativity and growth. The event is expected to not only draw local visitors but also attract international participants, contributing to the cultural and economic vitality of Brno. By fostering a vibrant atmosphere around the fair, the organizers hope to encourage attendance and participation from a wider audience, bolstered by the appeal of fashion and design.

Overall, the launch of the trade fair on an arguably controversial date reflects resilience and optimism within the event's community. It showcases a determination to move beyond traditional superstitions and promote a spirit of innovation and collaboration, positioning Brno as a significant player in the global fashion and trade fair landscape.