Tesla has made a significant change in how it markets its vehicles in Finland and other countries by rejecting the previously considered new model name. Instead, the company has labeled its latest versions simply as Rear-Wheel Drive on their website, including the Finnish site. Despite the simplification, Tesla retains the Premium designation for their higher-end models to distinguish them from the more basic versions. This shift reflects an adjustment in their product line to better compete on price, as newer versions of the Model 3 and Model Y arrive in markets with trimmed down specifications.

The distinction between Premium and standard models is crucial, as the Premium versions come equipped with larger Long Range batteries, offering more performance and options including both rear-wheel and all-wheel drive configurations. These upgrades are not just cosmetic; they also include advanced features such as more comprehensive equipment and sophisticated technical specifications. For instance, the standard versions use passive shock absorbers, whereas the Premium models utilize advanced frequency-based FSD dampers, which enhance overall driving dynamics.

This change in naming and classification not only affects consumers' purchasing decisions but also marks a strategic maneuver by Tesla to simplify their offerings in a competitive automotive market. By distinguishing between model specifications clearly, Tesla aims to cater to a broader audience while appealing to tech-savvy consumers looking for the latest features without overwhelming them with nomenclature complexities. This also aligns with global marketing trends towards simplified product lines that can drive consumer choice more efficiently.